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July 12, 2007
By: TOM BRANNA
Editor
Procter & Gamble (P&G) is selling candles again, nearly 90 years after the rise of electric lighting forced the company to stop making them. P&G is responding to today’s market by offering new scented candles from Febreze with an unique odor-eliminating core. “The Febreze brand is a pioneer in odor-elimination technology going back to when we launched Febreze as the first fabric refresher in 1997,” said Jorge S. Mesquita, president, global home care and P&G profession...
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